Branding Design

A & C

The goal of this project was the rebrand "Arts & Crafts," to essentially give it a new breath of fresh air.

My initial challenge was finding a way to unify the AC symbol, once I managed to find a confident foundation for the monogram, I moved on to giving the design life. I needed to ensure that the design was able to not only move around, but worked for its desired requirement.

Transforming these icons into something more than what they are was important to me as I designed them to symbolize the company's trustworthiness and flexibility.

AC_LogoAC_StationaryAC_CardsAC_Ad

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